On August 1, 2024, Belonging and Excellence for All (BE4ALL) launched its brand-new standalone website, beforall.org — fulfilling a need the BE4ALL Committee had heard numerous times from SMART members and signatory contractors, and providing visitors with a one-stop shop for information, resources and more.
“Our duty as a union is to represent our members – to ensure they are protected and safe, from the job to the union hall,” said SMART General President Michael Coleman. “The new BE4ALL website expands our ability to provide welcoming, inclusive environments for all members of the unionized sheet metal industry, providing our members with needed information, resources and avenues for officers to protect their well-being.”
Members of the BE4ALL Committee meet in Chicago.
Launched in 2021, BE4ALL is a joint effort of SMART, SMACNA and the International Training Institute (ITI), created to ensure that all current and future members of the unionized sheet metal industry experience welcoming, belonging and inclusion. By better recruiting and retaining SMART members from all backgrounds, BE4ALL aims to grow and strengthen our union – both today and well into the future.
The new BE4ALL website is part and parcel of that goal. In the past, SMART members and officers noted that information about the initiative felt scattered, and resources were difficult to track down. The BE4ALL website stores information about BE4ALL, progress updates, frequently asked questions and much more in one place; in addition, past BE4ALL resources can be easily accessed by visitors, including Toolbox Talks (many available in Spanish), recorded BE4ALL Learning Journeys and the BE4ALL Calendar, to name a few.
But that’s only the beginning. A BE4ALL Member Portal gives SMART members, local union and regional council officers and SMACNA contractors the ability to log into the website and access resources tailored specifically to them and their jobs, from Toolbox Talks on difficult conversations with coworkers to guidance on how to use the BE4ALL Rapid Response Protocol. Importantly, the website also provides the ability for members to submit Rapid Response Protocol complaints to their local union or regional council through a web form – offering a secure avenue for members to detail incidents of harassment, discrimination, hazing, bullying or other inappropriate behavior on the job or at a union event.
“We are strongest when every single member, no matter who they are or where they’re from, knows that they have a home in our union and in our industry,” Coleman concluded. “We will continue to use every tool at our disposal, including the new BE4ALL website, to create environments that foster welcoming and belonging as we move forward.”
On August 1, 2024, Belonging and Excellence for All (BE4ALL) launched its brand-new standalone website, beforall.org — fulfilling a need the BE4ALL Committee had heard numerous times from SMART members and signatory contractors, and providing visitors with a one-stop shop for information, resources and more.
“Our duty as a union is to represent our members – to ensure they are protected and safe, from the job to the union hall,” said SMART General President Michael Coleman. “The new BE4ALL website expands our ability to provide welcoming, inclusive environments for all members of the unionized sheet metal industry, providing our members with needed information, resources and avenues for officers to protect their well-being.”
Members of the BE4ALL Committee meet in Chicago.
Launched in 2021, BE4ALL is a joint effort of SMART, SMACNA and the International Training Institute (ITI), created to ensure that all current and future members of the unionized sheet metal industry experience welcoming, belonging and inclusion. By better recruiting and retaining SMART members from all backgrounds, BE4ALL aims to grow and strengthen our union – both today and well into the future.
The new BE4ALL website is part and parcel of that goal. In the past, SMART members and officers noted that information about the initiative felt scattered, and resources were difficult to track down. The BE4ALL website stores information about BE4ALL, progress updates, frequently asked questions and much more in one place; in addition, past BE4ALL resources can be easily accessed by visitors, including Toolbox Talks (many available in Spanish), recorded BE4ALL Learning Journeys and the BE4ALL Calendar, to name a few.
But that’s only the beginning. A BE4ALL Member Portal gives SMART members, local union and regional council officers and SMACNA contractors the ability to log into the website and access resources tailored specifically to them and their jobs, from Toolbox Talks on difficult conversations with coworkers to guidance on how to use the BE4ALL Rapid Response Protocol. Importantly, the website also provides the ability for members to submit Rapid Response Protocol complaints to their local union or regional council through a web form – offering a secure avenue for members to detail incidents of harassment, discrimination, hazing, bullying or other inappropriate behavior on the job or at a union event.
“We are strongest when every single member, no matter who they are or where they’re from, knows that they have a home in our union and in our industry,” Coleman concluded. “We will continue to use every tool at our disposal, including the new BE4ALL website, to create environments that foster welcoming and belonging as we move forward.”
The Belonging and Excellence for All (BE4ALL) Committee is a joint venture between SMART, SMACNA and the International Training Institute (ITI), with members of the committee pursuing one crucial goal: to create a diverse, inclusive, unionized sheet metal industry that is welcoming and fosters belonging for ALL people. Only by doing so can we sustain a thriving industry and bring more workers and sectors into our fold.
BE4ALL launched in December 2021. Since then, various BE4ALL subcommittees have focused on implementing the committee’s goals, delivering material results aimed at ensuring our industry is welcoming and inclusive of all current and future members. In 2023, that work took various forms.
January-March: Subcommittees chart their course, mark victories
The year began with the successful launch and continuation of various programs meant to strengthen the unionized sheet metal industry.
Through the ITI, BE4ALL distributed hundreds of bathroom kits to JATCs across the country – the result of apprentices pointing out the absence of menstrual products in local training facilities – with SMACNA dispensing a “how-to” guide demonstrating the ease of providing such products on the jobsite. As then SMART General President Joseph Sellers, Jr. stated in a letter to JATC co-chairs, trustees and coordinators, providing menstrual products “creates a better learning environment” and lessens “potential stress.” The ITI also continued to host virtual bias and belonging training sessions, as well as in-person train-the-trainer bias and belonging trainings – helping ensure that leaders and instructors are creating welcoming and inclusive environments at all levels of the industry.
Bathroom kits in the Local 265 (DuPage County, Illinois) JATC
BE4ALL also introduced its 2023 BE4ALL Calendar, which was sent to local unions, JATCs, contractors, and to SMART members via the Members’ Journal. The calendar, meant to help members, employees and colleagues learn more about the different cultures and faiths that make up our industry, included information about a wide range of observances and important dates, with a digital version complementing the print calendar with links to more resources.
In the first quarter of 2023, several BE4ALL subcommittees kicked off additional, year-long campaigns to provide resources, education and opportunities to get involved with making our industry welcoming to all. The BE4ALL Committee’s first-ever Toolbox Talk – titled “On Being a Good Crewmate” – hit local union halls, email inboxes and social media in the beginning of the year. The first of many Toolbox Talks distributed throughout the year, Toolbox Talk #1 touted the importance of creating welcoming workplace environments and developing a sense of camaraderie and mentorship on the job. (The committee distributed another Toolbox Talk, titled “Effective Communication,” in March.)
In these pictures, SMART members from various local unions read the first BE4ALL Toolbox Talk
Education is power, whether knowing one’s rights in the workplace or the history of the unionized sheet metal industry. With that principle in mind, BE4ALL hosted its first Learning Journey of 2023 in January, focused on Martin Luther King, Jr. Guest speaker Dave Dennis, a veteran of the Civil Rights Movement, joined SMART members, SMACNA contractors and others to discuss and celebrate the life and legacy of Martin Luther King, with participants joining in conversation, music and song. In February, the committee hosted another Learning Journey on Black History Month, and in March – to complement Women in Construction Week – BE4ALL launched a series of spotlights on social media, highlighting influential (and often overlooked) women in American and Canadian history.
And finally, the committee launched its first of four challenges to SMART members: the BE4ALL I Got Your Back challenge, designed to inspire union members to foster connection with one another. By making a connection with a coworker, posting on social media and sharing something new they learned about each other, members were entered to win a $100 gift card and a commemorative golden BE4ALL hardhat.
April-June: Continued progress, celebrating Juneteenth
The second quarter of 2023 represented onward progress in BE4ALL’s various year-long programs, as well as a coordinated campaign to recognize and provide education to SMART and SMACNA members about Juneteenth.
The committee continued distributing materials intended to promote techniques to practice inclusion; educate and spread awareness; and engage union sheet metal workers and contractors in the BE4ALL initiative. A June Toolbox Talk, titled “Building a Respectful Workplace,” emphasized the importance of solidarity and common courtesy at work – not only because it’s the right thing to do, but because studies demonstrate a connection between respectful workplaces, worker safety and business performance.
Meanwhile, several Learning Journeys gave workers and contractors the chance to learn more about the movements that inform the unionized sheet metal industry. In April, SMOHIT Administrator Aldo Zambetti hosted a Learning Journey on mental health awareness – a vital topic whose profile has grown in the construction industry in recent years. In May, Dr. Sam Vong, curator of Asian Pacific American History, Division of Work and Industry at the Smithsonian National Museum of American History, and Kent Wong, director of the UCLA Labor Center, a vice president of the California Federation of Teachers, and the founding president of the Asian Pacific American Labor Alliance, discussed the history of Asian/Pacific American labor in the United States. And in June, the committee put on a Learning Journey celebrating and teaching about LGBTQ+ Pride Month, featuring a brief history, practices for inclusion and testimonials from SMART members and contractors.
On Juneteenth, BE4ALL sent an informational poster to SMART, SMACNA and ITI headquarters, as well as local unions, contractors and JATCs – detailing the history of Juneteenth and the importance of recognizing it in 2023 (and beyond). The committee also hosted a Juneteenth Learning Journey with Tsione Wolde-Michael, a historian and former Smithsonian Museum curator, and shared information to social media, SMART’s video news program and other platforms.
July-September: Celebrating BE4ALL in Washington, DC; workers tell their stories
During the third quarter of 2023, the BE4ALL Committee found various ways to engage the broader SMART and SMACNA memberships. At the 2023 SMART Leadership Conference – which welcomed local union leaders from SMART’s sheet metal and Transportation Divisions, various political guests, SMACNA leaders and more – a BE4ALL booth in the exhibitors’ hall hosted a wide array of visitors, from International staffers to local leaders to SMACNA contractors. As part of the conference itself, BE4ALL Committee members hosted back-to-back breakout sessions, connecting with SMART members and leaders to bring them into the broader effort to create a welcoming and inclusive industry.
BE4ALL hosts a breakout session at the 2023 SMART Leadership Conference
Education efforts continued with Learning Journeys and Toolbox Talks. SMART MAP’s (Member Assistance Program) Chris Carlough and Jeremy Holburn of the SMOHIT Mental Health Network were featured guests during a July Learning Journey on addiction and recovery, and in September, the committee welcomed Dr. Sandy Placido – assistant professor of history at Rutgers University – for a learning journey in observance of Hispanic Heritage Month. SMART members and SMACNA contractors also received two Toolbox Talks: one on the steps we can all take to build a respectful workplace, and another on the actions we can take to support our coworkers.
The committee’s third quarter challenge to SMART members asked union sheet metal workers across North America to submit their stories answering one simple question: “How did you become a SMART member?” The answers ran the gamut of experiences, from apprentices to retirees, Northern California to London, Ontario. A first-year apprentice in Rockford, Illinois talked about how Local 219 “changed [his] life.” A Local 12 retiree in southwest Pennsylvania thanked his union pension for allowing him to retire with “dignity and grace.” A Local 104 member out of northern California said that building America as a union sheet metal worker gives him “pride … and the greatest sense of fulfillment.” And a Local 47 (Ottawa, Ontario) instructor recalled how “joining the union was transformational for [him].” Overall, the submissions illustrated both the diversity of the unionized sheet metal workforce, and the solidarity that bonds members together.
October-December: After 12 months of hard work, preparing for the journey ahead
In October, BE4ALL hosted a Learning Journey on Indigenous history, featuring special guests Sarah Adams (Choctaw nation) of signatory contractor RedLand Sheet Metal, as well as Lyle Daniels, community and Indigenous director at the Building Trades of Alberta. It was the final live Learning Journey in the year; in November, however, the committee conducted a social media campaign spotlighting Canadian labour history, rounding out the committee’s 2023 program. The committee also kickstarted its quarter four challenge, asking members to answer the question: “Why are you proud to be a SMART union member?” The challenge is ongoing – winners will be announced in early 2024.
In November, members, contractors and JATCs received the final 2023 Toolbox Talk, on microaggressions. Local unions, contractors and training centers were also encouraged to take part in the 2023 Pedal to the Metal Toy Drive, an initiative designed to spread joy to children during the holiday season and raise awareness of family-sustaining careers in the unionized sheet metal trade. Local unions and contractors gathered toy donations to distribute to those in need in their communities; the BE4ALL Committee provided gift tags with QR codes that offer more information on becoming a union sheet metal worker. As part of the effort, SMART sisters and allies brought toys to SMART International headquarters in Washington, DC, during Tradeswomen Build Nations; the substantial haul was donated to Mary’s Center, which offers high-quality healthcare, education and social services to all.
Toys donated during TWBN 2023 in Washington, DCLocal 33 (Cleveland, Ohio)
As the year came to a close, BE4ALL set its sights on 2024 – and beyond. Immediate next steps include the publication of a rapid response protocol, aimed at helping local unions and contractors respond to incidents of bias, hazing and bullying. Additionally, the ITI and the SMART Education Department plan to expand bias and belonging trainings, and the ITI Accreditation Board has approved a requirement to deliver bias and belonging classes – at least one class annually – in its criteria for any level of JATC accreditation. BE4ALL will also continue bringing more members into the fold by increasing access to bathroom kits, hosting more Learning Journeys, providing additional Toolbox Talks, once again distributing a BE4ALL calendar, and much more.
The BE4ALL Committee has made substantial progress over the last two years – and there is much more work to be done. To get involved, text “BE4ALL” to 67336 (message and data rates may apply).
The Belonging and Excellence for All (BE4ALL) Committee is a joint venture between SMART, SMACNA and the International Training Institute (ITI), with members of the committee pursuing one crucial goal: to create a diverse, inclusive, unionized sheet metal industry that is welcoming and fosters belonging for ALL people. Only by doing so can we sustain a thriving industry and bring more workers and sectors into our fold.
BE4ALL launched in December 2021. Since then, various BE4ALL subcommittees have focused on implementing the committee’s goals, delivering material results aimed at ensuring our industry is welcoming and inclusive of all current and future members. In 2023, that work took various forms.
January-March: Subcommittees chart their course, mark victories
The year began with the successful launch and continuation of various programs meant to strengthen the unionized sheet metal industry.
Through the ITI, BE4ALL distributed hundreds of bathroom kits to JATCs across the country – the result of apprentices pointing out the absence of menstrual products in local training facilities – with SMACNA dispensing a “how-to” guide demonstrating the ease of providing such products on the jobsite. As then SMART General President Joseph Sellers, Jr. stated in a letter to JATC co-chairs, trustees and coordinators, providing menstrual products “creates a better learning environment” and lessens “potential stress.” The ITI also continued to host virtual bias and belonging training sessions, as well as in-person train-the-trainer bias and belonging trainings – helping ensure that leaders and instructors are creating welcoming and inclusive environments at all levels of the industry.
Bathroom kits in the Local 265 (DuPage County, Illinois) JATC
BE4ALL also introduced its 2023 BE4ALL Calendar, which was sent to local unions, JATCs, contractors, and to SMART members via the Members’ Journal. The calendar, meant to help members, employees and colleagues learn more about the different cultures and faiths that make up our industry, included information about a wide range of observances and important dates, with a digital version complementing the print calendar with links to more resources.
In the first quarter of 2023, several BE4ALL subcommittees kicked off additional, year-long campaigns to provide resources, education and opportunities to get involved with making our industry welcoming to all. The BE4ALL Committee’s first-ever Toolbox Talk – titled “On Being a Good Crewmate” – hit local union halls, email inboxes and social media in the beginning of the year. The first of many Toolbox Talks distributed throughout the year, Toolbox Talk #1 touted the importance of creating welcoming workplace environments and developing a sense of camaraderie and mentorship on the job. (The committee distributed another Toolbox Talk, titled “Effective Communication,” in March.)
In these pictures, SMART members from various local unions read the first BE4ALL Toolbox Talk
Education is power, whether knowing one’s rights in the workplace or the history of the unionized sheet metal industry. With that principle in mind, BE4ALL hosted its first Learning Journey of 2023 in January, focused on Martin Luther King, Jr. Guest speaker Dave Dennis, a veteran of the Civil Rights Movement, joined SMART members, SMACNA contractors and others to discuss and celebrate the life and legacy of Martin Luther King, with participants joining in conversation, music and song. In February, the committee hosted another Learning Journey on Black History Month, and in March – to complement Women in Construction Week – BE4ALL launched a series of spotlights on social media, highlighting influential (and often overlooked) women in American and Canadian history.
And finally, the committee launched its first of four challenges to SMART members: the BE4ALL I Got Your Back challenge, designed to inspire union members to foster connection with one another. By making a connection with a coworker, posting on social media and sharing something new they learned about each other, members were entered to win a $100 gift card and a commemorative golden BE4ALL hardhat.
April-June: Continued progress, celebrating Juneteenth
The second quarter of 2023 represented onward progress in BE4ALL’s various year-long programs, as well as a coordinated campaign to recognize and provide education to SMART and SMACNA members about Juneteenth.
The committee continued distributing materials intended to promote techniques to practice inclusion; educate and spread awareness; and engage union sheet metal workers and contractors in the BE4ALL initiative. A June Toolbox Talk, titled “Building a Respectful Workplace,” emphasized the importance of solidarity and common courtesy at work – not only because it’s the right thing to do, but because studies demonstrate a connection between respectful workplaces, worker safety and business performance.
Meanwhile, several Learning Journeys gave workers and contractors the chance to learn more about the movements that inform the unionized sheet metal industry. In April, SMOHIT Administrator Aldo Zambetti hosted a Learning Journey on mental health awareness – a vital topic whose profile has grown in the construction industry in recent years. In May, Dr. Sam Vong, curator of Asian Pacific American History, Division of Work and Industry at the Smithsonian National Museum of American History, and Kent Wong, director of the UCLA Labor Center, a vice president of the California Federation of Teachers, and the founding president of the Asian Pacific American Labor Alliance, discussed the history of Asian/Pacific American labor in the United States. And in June, the committee put on a Learning Journey celebrating and teaching about LGBTQ+ Pride Month, featuring a brief history, practices for inclusion and testimonials from SMART members and contractors.
On Juneteenth, BE4ALL sent an informational poster to SMART, SMACNA and ITI headquarters, as well as local unions, contractors and JATCs – detailing the history of Juneteenth and the importance of recognizing it in 2023 (and beyond). The committee also hosted a Juneteenth Learning Journey with Tsione Wolde-Michael, a historian and former Smithsonian Museum curator, and shared information to social media, SMART’s video news program and other platforms.
July-September: Celebrating BE4ALL in Washington, DC; workers tell their stories
During the third quarter of 2023, the BE4ALL Committee found various ways to engage the broader SMART and SMACNA memberships. At the 2023 SMART Leadership Conference – which welcomed local union leaders from SMART’s sheet metal and Transportation Divisions, various political guests, SMACNA leaders and more – a BE4ALL booth in the exhibitors’ hall hosted a wide array of visitors, from International staffers to local leaders to SMACNA contractors. As part of the conference itself, BE4ALL Committee members hosted back-to-back breakout sessions, connecting with SMART members and leaders to bring them into the broader effort to create a welcoming and inclusive industry.
BE4ALL hosts a breakout session at the 2023 SMART Leadership Conference
Education efforts continued with Learning Journeys and Toolbox Talks. SMART MAP’s (Member Assistance Program) Chris Carlough and Jeremy Holburn of the SMOHIT Mental Health Network were featured guests during a July Learning Journey on addiction and recovery, and in September, the committee welcomed Dr. Sandy Placido – assistant professor of history at Rutgers University – for a learning journey in observance of Hispanic Heritage Month. SMART members and SMACNA contractors also received two Toolbox Talks: one on the steps we can all take to build a respectful workplace, and another on the actions we can take to support our coworkers.
The committee’s third quarter challenge to SMART members asked union sheet metal workers across North America to submit their stories answering one simple question: “How did you become a SMART member?” The answers ran the gamut of experiences, from apprentices to retirees, Northern California to London, Ontario. A first-year apprentice in Rockford, Illinois talked about how Local 219 “changed [his] life.” A Local 12 retiree in southwest Pennsylvania thanked his union pension for allowing him to retire with “dignity and grace.” A Local 104 member out of northern California said that building America as a union sheet metal worker gives him “pride … and the greatest sense of fulfillment.” And a Local 47 (Ottawa, Ontario) instructor recalled how “joining the union was transformational for [him].” Overall, the submissions illustrated both the diversity of the unionized sheet metal workforce, and the solidarity that bonds members together.
October-December: After 12 months of hard work, preparing for the journey ahead
In October, BE4ALL hosted a Learning Journey on Indigenous history, featuring special guests Sarah Adams (Choctaw nation) of signatory contractor RedLand Sheet Metal, as well as Lyle Daniels, community and Indigenous director at the Building Trades of Alberta. It was the final live Learning Journey in the year; in November, however, the committee conducted a social media campaign spotlighting Canadian labour history, rounding out the committee’s 2023 program. The committee also kickstarted its quarter four challenge, asking members to answer the question: “Why are you proud to be a SMART union member?” The challenge is ongoing – winners will be announced in early 2024.
In November, members, contractors and JATCs received the final 2023 Toolbox Talk, on microaggressions. Local unions, contractors and training centers were also encouraged to take part in the 2023 Pedal to the Metal Toy Drive, an initiative designed to spread joy to children during the holiday season and raise awareness of family-sustaining careers in the unionized sheet metal trade. Local unions and contractors gathered toy donations to distribute to those in need in their communities; the BE4ALL Committee provided gift tags with QR codes that offer more information on becoming a union sheet metal worker. As part of the effort, SMART sisters and allies brought toys to SMART International headquarters in Washington, DC, during Tradeswomen Build Nations; the substantial haul was donated to Mary’s Center, which offers high-quality healthcare, education and social services to all.
Toys donated during TWBN 2023 in Washington, DCLocal 33 (Cleveland, Ohio)
As the year came to a close, BE4ALL set its sights on 2024 – and beyond. Immediate next steps include the publication of a rapid response protocol, aimed at helping local unions and contractors respond to incidents of bias, hazing and bullying. Additionally, the ITI and the SMART Education Department plan to expand bias and belonging trainings, and the ITI Accreditation Board has approved a requirement to deliver bias and belonging classes – at least one class annually – in its criteria for any level of JATC accreditation. BE4ALL will also continue bringing more members into the fold by increasing access to bathroom kits, hosting more Learning Journeys, providing additional Toolbox Talks, once again distributing a BE4ALL calendar, and much more.
The BE4ALL Committee has made substantial progress over the last two years – and there is much more work to be done. To get involved, text “BE4ALL” to 67336 (message and data rates may apply).
In this Talking SMART special episode, SMART General President Michael Coleman, SMACNA President Anthony Kocurek and returning guest host Dushaw Hockett discuss the Belonging and Excellence for All initiative, also known as BE4ALL.
Their conversation, which took place at the end of August 2023 during the SMART Leadership Conference, explores why BE4ALL is so vital for the unionized sheet metal industry as we enter a period of unprecedented opportunity.
“We have to look at all kinds of different ways to bring in a workforce that’s not the traditional way we did that. And the issue with that is we need to be welcoming when we do this.”
– SMART General President Michael Coleman
“We have some projects where the workforce for that project alone exceeds the amount of members we have in that entire local,” said GP Coleman. “We cannot apprentice our way out of this problem. The numbers don’t line up. So, we have to get outside our comfort zone. And we have to look at all kinds of different ways to bring in a workforce that’s not the traditional way we did that. And the issue with that is we need to be welcoming when we do this.”
The values of belonging and inclusion are not only a core part of the solidarity that defines our organization and the labor movement – they will be crucial to ensuring that local unions can meet the workforce demands created by megaprojects, federal legislation and a new emphasis on our industry. Only by bringing all workers into our union will we be able to secure the jobs, hours and collective bargaining strength that lie before us.
Dushaw Hockett is the founder and executive director of Safe Places for the Advancement of Community and Equity (SPACEs), a Washington, DC-based organization that is working with SMART and SMACNA to move forward with the BE4ALL initiative.
From left: Dushaw Hockett, SMACNA past President Angie Simon, SMART General President Joseph Sellers and SMACNA CEO Aaron Hilger.
The October 2022 episode of Talking SMART focused on the Belonging and Excellence for All project, also known as BE4ALL. As a joint effort of SMART, union signatory contractors in SMACNA, and the International Training Institute, the project is tasked with working to ensure that all members, particularly those from historically underrepresented groups, feel welcome and experience all the opportunities that come with being a union member.
In short, Be4All is a bold, long-term effort to transform the unionized sheet metal industry by creating workplace and business environments that are welcoming and foster belonging for ALL workers and contractors.
We have a special guest host this episode – Dushaw Hockett, founder and executive director of Safe Places for the Advancement of Community and Equity (SPACEs), a Washington, DC-based organization that is working with SMART and SMACNA to move forward with the Be4All project.
At the SMART Leadership Conference in San Francisco in August 2022, Hockett sat down with SMART General President Joseph Sellers, SMACNA CEO Aaron Hilger and SMACNA past President Angie Simon to discuss how both organizations are working together to build a thriving industry where everyone is treated with dignity and respect, everyone feels welcome, and sheet metal workers and contractors work together to achieve the highest standards of excellence in their skills and crafts.
We know that many of you have questions about this work, so we’ve taken the time to share a few answers.
Think of this article as a formal introduction. Brothers, sisters and siblings, please welcome BE 4 ALL.
1. What is BE 4 ALL?
BE 4 ALL is a joint effort of SMACNA, SMART and the ITI. The vision for the work is twofold:
A. To create a diverse and inclusive unionized sheet metal industry that is welcoming and fosters belonging for ALL people; and
B. To sustain a thriving industry in which:
We recruit, train and retain the best talent; and
Workers and contractors strive to achieve the highest standards of performance and excellence in their technical skills and crafts.
2. The term “belonging” is new to me. What does it mean? And how is it different from diversity and inclusion?
Here’s a helpful way to think about the difference between the three terms:
A. Diversity means that everyone – regardless of their race, gender identity, age or other identity strands — is invited to participate in and benefit from our industry.
B. Inclusion means that everyone has a seat at the table and a way to make their voices heard
C. Belonging goes much deeper than diversity and inclusion. It means two things:
That when people come to the table, they feel that they can bring their full, authentic self – ALL parts of who they are as a human being; and
Belonging is also about building the table together. It’s about co-creation. To put it another way, transforming our industry and ensuring that we remain relevant and competitive will take all-hands-on-deck. We will only be successful if we’re working on this endeavor TOGETHER. BE 4 ALL is the vehicle for how we do this.
3. BE 4 ALL is a fancy name. It sounds good on paper. What exactly will the initiative do on a day-to-day basis?
For 2022–23, we have a four-part agenda for our work. The four parts are as follows:
A. Assessment — Survey and interview members and leaders across the industry to better understand their hopes, wants, needs and fears related to the BE 4 ALL work.
B. Awareness — Conduct training sessions for International staff and JATC coordinators focused on strategies for reducing bias and increasing belonging.
C. Alignment — Work with SMART’s newly formed BE 4 ALL Committee to convert findings from the assessment process into concrete action steps, and meet quarterly with SMACNA and the ITI to explore ways to collaborate across the industry.
D. Act — Begin implementation of the action steps.
4. Is BE 4 ALL only for women and people of color? How do ALL members benefit?
Without question, BE 4 ALL is for ALL members and contractors. We believe that EVERY human being (with an emphasis on the word “every”) should experience belonging (see the definition under bullet #2), regardless of your race, gender identity, etc. But we also know that this is not currently the case for some groups. So BE 4 ALL may need to tailor and target programs and strategies to ensure that particular groups have what they need to reach the universal goal of belonging. But make no mistakes about it, BE 4 ALL is for the benefit of ALL members.<
5. Is this work about attacking white people?
The short answer is no. We’ve all heard the reports. Across our countries, meetings turning into shouting matches. People blaming and shaming each other. This is NOT what BE 4 ALL is about. Yes, the work of belonging requires us to have hard conversations sometimes. But it also requires that we treat each other with dignity, respect and compassion. It requires that we see our common humanity in other people.
6. Talk to me about results. What do we hope will be different as a result of this work?
We’re still in the planning stages. But over the next few years, we expect to begin seeing results in five key areas. They are:<
A. Expansion — Expanding and diversifying the pool of people from which we recruit.
B. Recruitment — Proactively recruiting new members into our organizations.
C. Training — Equipping members with the skills, tools and values they need to be successful.
D. Retention — Creating the type of work and business environments where people want to stay — and where they can imagine a long career of service and contribution.
E. Advancement — Helping members climb the ladder into leadership positions or other opportunities.
7. How long will it take for BE 4 ALL to achieve its goals?
BE 4 ALL is not a quick fix project. As one person recently put it, this is “forever work.” That said, to truly transform an entire industry will take years. However, we plan to set annual benchmarks to ensure that we’re making progress along the way. Stay tuned for our plan for 2022–23, which will include measurable goals.
8. What’s the structure of BE 4 ALL? How is it organized?
BE 4 ALL is guided by a diverse committee of members and leaders from throughout SMART, including apprentices, journey-level members and union officials. The committee makes recommendations to General President Sellers and General Secretary Treasurer Powell.
SMACNA has a similar structure.
The leadership and committees for both SMACNA and SMART, along with the ITI, meet quarterly to plan and coordinate BE 4 ALL activities across the industry.
9. Is this work about “lowering standards” or hiring people who are “unqualified?”
Absolutely not. At the recent Partners In Progress (PINP) Conference in Las Vegas, Nevada, Tim Carter, Northwest Regional Council president, and Julie Mueller, executive director for SMACNA’s Western Region, shared that they’ve seen a “dramatic reduction” in the apprentice wash out rates for women and people of color. They reported that they achieved this by “raising the bar,” not lowering it. Specifically, they improved the quality of training and support provided to apprentices to ensure that each person had what they needed to perform at the highest standards of excellence. Their approach reinforced two things: a) this work is NOT about lowering standards; and b) the work of belonging does not view people as inadequate or deficient. It sees talent and potential in all human beings. And it’s our job to nurture it.
10. Why are we even focused on this work? Can’t we just treat each other like human beings?
This is an excellent question. Yes, in the long term, the goal is to build workplaces (and a society) where we celebrate our shared humanity and where we appreciate ALL the ways that human beings are diverse or different. But in order to reach this goal, we have to remove the barriers that get in the way. These include the biases and stereotypes about each other that we’ve ALL internalized (oftentimes unconsciously) over the course of our lives. These biases and stereotypes may stem from the places where we grew up. Or the schools we attended. Or the families in which we were raised. So yes, getting to the point where we treat each other like human beings is the ultimate goal. BE 4 ALL is the pathway for how we get there.
11. If I want to get involved or support the work of BE 4 ALL, how do I do that?
If you want to learn more about BE 4 ALL, or if you’re looking to get involved, please reach out to Donna Silverman, assistant to the general president, at dsilverman@smart-union.org.
