Helen Jury Armstrong was a union activist, feminist and anti-war leader who rose to fame during the 1919 Winnipeg general strike. Born in 1875 to a father who worked as a tailor and was a member of the Knights of Labour, Helen “Ma” Armstrong spent her life advocating for working-class women, unions, minimum wage and social security.

In the early onset of World War 1 in 1917, Helen revived the Winnipeg Women’s Labor League and became its president. She successfully campaigned to set minimum wage legislation for women in Manitoba in 1918, and she led the organization of unions for women workers – which included the Retail Clerks’ Union (organized in 1917), the Hotel and Household Workers’ Union and Housemaids’ Union (organized in 1918), and the biscuit-factory workers, laundry workers and knitting machine operators (organized in 1919). She was also appointed to the Winnipeg Trades and Labour Council – the council’s only woman.

On May 1, 1919, unions representing Winnipeg’s metal and building trade workers went on strike for the right to form an umbrella union and grow their collective bargaining ability. Two weeks later, leaders from across the labour movement proposed a general strike, leading approximately 30,000 workers to walk off the job on May 15. About 10% of those 30,000 workers were women, who – along with general workers’ rights issues – were fighting against gender-based discrimination and advocating for equal pay.

Helen played a prominent role in the 1919 strike, serving as one of two women on the male-dominated strike committee. Not only did she convince women workers to join the strike as they arrived at their jobs each morning – she established the Labour Café, which provided women strikers with three free meals a day. She was arrested three times during the strike, for disorderly conduct and for her actions to prevent strikebreakers from selling newspapers.

Later in life, Helen and her family moved to Chicago, mostly due to her husband being blacklisted for his role in the strike. By 1929, however, Helen and her family had returned to Winnipeg, continuing the fight on behalf of women and the working class.

Learn more about her life and legacy.

The Belonging and Excellence for All (BE4ALL) initiative launched in December 2021. BE4ALL envisions a diverse, inclusive and unionized sheet metal industry that is welcoming and fosters belonging for all. The work of the BE4ALL Committee is a human endeavor, helping individuals take pride in the work they do and value the contributions, humanity and dignity of all. It also includes a business side, where workers and contractors come together to achieve the highest standards of performance and excellence in their technical skills and crafts.

When SMART, SMACNA and the International Training Institute (ITI) launched BE4ALL, the three organizations wanted the effort to be more than just words on a piece of paper. It was important that the initiative be backed by research and best practices. To that end, as BE4ALL moves into 2024, here are five reasons why this work is important. These are also the reasons why now, more than ever, is the time for this work.

1. A sense of belonging

Employees who feel a strong sense of belonging in the workplace work harder, are more productive, stay longer at their job and come into work more often. An article from the Harvard Business Review cites research that investigated the role of belonging at work. The results showed that when employees felt a strong sense of belonging, there was:

  • A 56% increase in job performance
  • A 50% drop in turnover risk
  • A 75% reduction in sick days

2. Financial incentives

That same article states that for a 10,000-person company, this would result in an annual savings of $52 million. Employees with a strong sense of belonging also saw a 167% increase in their willingness to recommend their company to others, and received more raises and promotions.

3. Attract and retain talent

An article in the Wall Street Journal titled “The Business Case for More Diversity” reported on research conducted on companies in the S&P 500 index, looking at the age and ethnicity of each company’s workforce, the percentage of women in leadership roles, whether the company has diversity and inclusion programs in place for employees, and the makeup of the board. The research showed that the 20 most diverse firms were able to attract and retain talent and were more financially successful over the long term.

4. Diverse leadership leads to greater innovation

A 2018 study by Boston Consulting Group (BCG) suggests that increasing the diversity of leadership teams leads to greater innovation and improved financial performance. People who come from different backgrounds and life experiences bring different solutions to the same problem, increasing the odds of success.

The BCG study found that companies that report above-average diversity on their management teams also reported innovation revenue that was 19 percentage points higher than that of companies with below average leadership diversity (45% of total revenue versus 25%).

A 2016 article from the Harvard Business Review supports the BCG study with a survey of company performance that revealed businesses run by culturally diverse leadership teams were more likely to develop new products than those with homogenous leadership. Harvard Business Review suggests that “enriching your team with representatives of different genders, races, and nationalities is key for boosting your company’s joint intellectual potential.”

5. Overall workplace performance and culture

The business case for diversity in the workplace is strong. Demonstrated benefits include:

  • The ability to attract a talented workforce
  • The ability to reach a wider, more diverse audience
  • Increased creativity and innovation
  • Better decision making and problem solving
  • Greater cultural and language competencies
  • Saving money on recruitment and training
  • Lower turnover rate
  • Lower rate of absent workers
  • Lower rate of discrimination lawsuits

Please join us in making the vision for BE4ALL a reality. There are four simple ways you can do this.

1 — Visit the BE4ALL webpage to learn more about the initiative.

2 — Attend a Learning Journey session (or watch a recording of a past session by visiting the SMART Resources webpage).

3 — View the BE4ALL Calendar to learn more about dates of historic and cultural significance to our members.

4 — Read and utilize the tips and tools contained in the four BE4ALL Toolbox Talks, also on the SMART Resources webpage.

For more information, please contact SMART Director of Special Projects Louise Medina at lmedina@smart-union.org.

As part of the Belonging and Excellence for ALL (BE4ALL) Committee’s fall challenge, Anthony LaBeau, an eight-year member out of Local 104 (Northern California) recently shared how his life changed when he joined SMART:

Northern California sheet metal worker Anthony LaBeau

“I was 24, working dead-end restaurant jobs for six years when I first heard about any trade unions. I went home and researched anything I could find about the trades. I narrowed it down to pipe fitters and sheet metal, and my decision was made after I attended a trade fair where I met the sheet metal workers and we made mini tool trays. I was instantly intrigued and had this feeling that I was born to do this. After I went through the application process, I was called into action as a service technician and immediately started work installing and servicing residential equipment in track and custom homes.

“It was a bit of a culture shock coming from a completely different industry, but my union family put me at ease. I had no construction skills, no college education, and not a dollar to my name when I started, but the promise of on-the-job training, raises every six months, benefits, and a great retirement was all I needed to continue on this path. Once I fully learned about everything this trade consists of, I decided to pursue further education and become a building trades sheet metal worker.

“I made a lot of quality friends on the jobs and in the classes I’ve attended in the last eight years and am scheduled to be a journeyperson next month. Since starting in 2015 I’ve been able to support a family of my own and live comfortably while doing it. If I had never attended that workshop or met another sheet metal union member, I may never be where I am today. Building America with the quality craftsmanship that we learn and providing for my wife and two kids brings me the most pride and give me the greatest sense of fulfillment.”

Local 47 (Ottawa, Ontario) sheet metal worker Stuart Simpson started his tradesperson career at a nonunion sheet metal shop. Unlike many nonunion contractors, though, his employer ended up actively encouraging Simpson and his coworkers to join SMART – resulting in a “truly life-changing” shift that Simpson says has transformed the trajectory of his career, leading him to become Local 47’s training coordinator. Read more in his BE4ALL member story:  

“I got into sheet metal at a local shop in 1996. I became a registered apprentice and went through my five-year apprenticeship, attended three intakes at our local college (eight weeks each time), wrote my certificate of qualification and became a licensed journeyperson in 2002.

“I joined SMART back in 2011 – before becoming a union member, I worked for a nonunion shop. We normally worked long hours, usually for straight time, and we were paid time and a half when it was available. My employer at the time decided that we should all join the union because of the benefits SMART membership provided. It was a good employer that wanted to give its employees a better future. We were provided with a good pension plan and great benefits, as well as a nice wage increase! My employer did the best it could to provide good benefits and a pension; however, joining the union was an amazing decision. I am truly grateful for that. I was fortunate to work for that company for 19.5 years before it closed its doors.

“Once I became a union member, I started attending union meetings and learned more about what the union has done and could do for its members. By attending more union functions, I got to know the officers of the union, and when my union reached out looking for an instructor to assist with safety training, I submitted my name. Thankfully they liked what I had to offer, and I became one of the safety trainers. Shortly after I also became the part-time training coordinator, and after a few years they brought me on full time to serve as the permanent training coordinator.

“Over the last five years our local has expanded its safety training, brought in two more instructors, and most recently we were awarded our TDA (training delivery agent) status, which will allow us to start teaching the 308A Red Seal sheet metal and the 449A Red Seal roofer programs in Ottawa, Ontario, Canada. I am so grateful to be a part of SMART, for the education it has provided me, as well as the many skill upgrade opportunities I’ve been able to access. Honestly, joining the union was transformational for me, not only from a financial position, but also because the things I’ve learned and the courses I’ve attended have truly changed my life. When I meet new apprentices, I tell them to take every opportunity to grow their skills, as learning is a lifelong journey. Thank you SMART for all you have done and continue to do for us!”

In this Talking SMART special episode, SMART General President Michael Coleman, SMACNA President Anthony Kocurek and returning guest host Dushaw Hockett discuss the Belonging and Excellence for All initiative, also known as BE4ALL.  

Their conversation, which took place at the end of August 2023 during the SMART Leadership Conference, explores why BE4ALL is so vital for the unionized sheet metal industry as we enter a period of unprecedented opportunity.  

“We have to look at all kinds of different ways to bring in a workforce that’s not the traditional way we did that. And the issue with that is we need to be welcoming when we do this.”

– SMART General President Michael Coleman

“We have some projects where the workforce for that project alone exceeds the amount of members we have in that entire local,” said GP Coleman. “We cannot apprentice our way out of this problem. The numbers don’t line up. So, we have to get outside our comfort zone. And we have to look at all kinds of different ways to bring in a workforce that’s not the traditional way we did that. And the issue with that is we need to be welcoming when we do this.” 

The values of belonging and inclusion are not only a core part of the solidarity that defines our organization and the labor movement – they will be crucial to ensuring that local unions can meet the workforce demands created by megaprojects, federal legislation and a new emphasis on our industry. Only by bringing all workers into our union will we be able to secure the jobs, hours and collective bargaining strength that lie before us.  

Dushaw Hockett is the founder and executive director of Safe Places for the Advancement of Community and Equity (SPACEs), a Washington, DC-based organization that is working with SMART and SMACNA to move forward with the BE4ALL initiative. 

Return to the Talking SMART index page.


Talking SMART is a member of the Labor Radio Podcast Network — working people’s voices, broadcasting worldwide 24 hours a day.

SMART Local 219 (Rockford, Illinois) sheet metal worker Josh Reynolds is a first-year apprentice who learned about the union from his friend, fellow member Isaiah Myers. After completing his pre-apprenticeship and starting his career at Local 219, he says the trade has already “changed my life for the better.” Read his BE4ALL “How I became a SMART member” submission:

“My buddy Isaiah Myers told me about Local 219, and I’d been trying to get into the field for a while prior. I came from website development and design and jumped straight into the sheet metal field – I haven’t looked back since, and I’ve loved every minute of it. I was lucky enough to get a spot as a pre-apprentice; I proved – through hard work and dedication – that I could be taught well, and landed an apprenticeship as a first year (which I currently am). This journey changed my life for the better simply by introducing me to this trade!”

Local 473 (London, Ontario) member Patrick Gordon took a long, somewhat convoluted journey into the union sheet metal trade – one that brought him face-to-face with the exploitation and disregard that often afflicts nonunion workers, and demonstrated first-hand the union difference. That makes his current job as an organizer even better, he says: “I feel blessed that my job now is to go and talk to nonunion workers about how great it is to join SMART.” Read more from Gordon’s BE4ALL “How I became a SMART member” submission:

“After I graduated high school, I didn’t know what I wanted for a career. I went to an unemployment centre in my small town; they suggested a trade, and I chose sheet metal. I was sent to work for a nonunion company – after working there for three years and not being signed up for an apprenticeship (as required by law), I was let go from that job due to circumstances beyond my control. Little did I know: That was a blessing in disguise.

“I couldn’t find any jobs in the small community I lived in. A friend of mine was living in a larger neighbouring city and already working as an apprentice in the United Association of Plumbers and Pipe Fitters. He suggested I join the sheet metal workers union – I exclaimed that I didn’t even know such a thing existed! I was so excited to start a new career in a union, where I would be protected from unjust discharge among other great things.

“Unfortunately, I had another setback due to a contractor. However, this time a brother stuck up for me and had my back, and made sure the business manager knew that the contractor was in the wrong. That was a huge moment for me: to see someone pick me up when I was down and have a brother have my back. I definitely knew that this was the career for me; not only that, but that I belonged to an organization that would always look out for my best interests.

“This past spring, I received my 15-year pin as a member of SMART. I have served as an executive board member for nine and a half years, and I’ve been working as an organizer for five and a half years. I am so proud to be a SMART member, I am so grateful for the opportunities this organization has provided for me and my family, and I feel blessed that my job now is to go and talk to nonunion workers about how great it is to join SMART.”

Another entry from the Belonging and Excellence for All (BE4ALL) fall challenge: Bob Bomboy, a sheet metal worker member of SM Local 44 (Northeastern Pennsylvania) shares how he overcame career-change nerves and joined SMART!

“I was a mechanical/architectural draftsman with an associate’s degree in architectural engineering before becoming a sheet metal worker. As a draftsman, the pay scale wasn’t what I wanted, so I started to look for a part-time job on the Internet. I came across a union sketcher opportunity. So, I got in contact with the union organizer. I met up with him, and we discussed the career and all the perks to being a union worker. I told him it would take me a few days to think about it because I was nervous about leaving my career after seven years. But I discussed it with my family and decided to take the opportunity.

“I started my apprenticeship and also started sketching for a local contractor. I was strictly a sketcher for the first couple years of my apprenticeship, using 3D software and 2D software to sketch our projects. I also went to job sites to do 3D scans of point clouds and shoot layouts for hanger points to insert them into our models at the office. When things got slow in the office, I was sent out into the field to install duct work, GRDs and set equipment. I also would work in the shop, fabricating ductwork, to learn more about the craft.

“I finally finished my apprenticeship and became a journeyperson. All of the hard work and training has paid off. It was the best choice that I ever made for my family.”

As part of the Belonging and Excellence for ALL (BE4ALL) Committee’s fall challenge, Anthony LaBeau, an eight-year member out of Local 104 (Northern California) recently shared how his life changed when he joined SMART:

Northern California sheet metal worker Anthony LaBeau

“I was 24, working dead-end restaurant jobs for six years when I first heard about any trade unions. I went home and researched anything I could find about the trades. I narrowed it down to pipe fitters and sheet metal, and my decision was made after I attended a trade fair where I met the sheet metal workers and we made mini tool trays. I was instantly intrigued and had this feeling that I was born to do this. After I went through the application process, I was called into action as a service technician and immediately started work installing and servicing residential equipment in track and custom homes.

“It was a bit of a culture shock coming from a completely different industry, but my union family put me at ease. I had no construction skills, no college education, and not a dollar to my name when I started, but the promise of on-the-job training, raises every six months, benefits, and a great retirement was all I needed to continue on this path. Once I fully learned about everything this trade consists of, I decided to pursue further education and become a building trades sheet metal worker.

“I made a lot of quality friends on the jobs and in the classes I’ve attended in the last eight years and am scheduled to be a journeyperson next month. Since starting in 2015 I’ve been able to support a family of my own and live comfortably while doing it. If I had never attended that workshop or met another sheet metal union member, I may never be where I am today. Building America with the quality craftsmanship that we learn and providing for my wife and two kids brings me the most pride and give me the greatest sense of fulfillment.”

The theme of the 2023 SMART Leadership Conference was “This Is Our Time!” In recognition of this important moment — for both our union and the industry — we invite SMART members to practice the five skills of the BE4ALL (Belonging and Excellence for All) leader.

These core skills help to create welcoming workspaces that foster belonging for all. They are also consistent with the vision and mission of BE4ALL, a joint initiative supported by SMART, SMACNA and the International Training Institute (ITI).

The five practices:

1. Intergroup contact. BE4ALL leaders make intergroup contact a daily practice. Intergroup contact requires that leaders step out of their comfort zone to engage people who are different (or those they perceive to be different). If done on a regular basis, this practice can be life changing. In the book Biased: Uncovering the Hidden Prejudice That Shapes What We See, Think, and Do, author Jennifer Eberhardt, a Stanford social psychologist, notes that “personal connections can override the power exerted by implicit bias.” There are several ways to practice intergroup contact. In the workplace, the strategy may involve regular lunch meetings or check-ins with coworkers in which two people get to know each other beyond job titles and roles. In private life, intergroup contact could take the form of participating in a diverse social club or community association.

2. Micro-affirmations. BE4ALL leaders also practice micro-affirmations. Micro-affirmations are small — but important — ways that we can acknowledge the humanity, dignity and worth of others. They include:

  • Name recognition. Asking a person for their name, and then remembering and repeating their name later, is one of the most powerful ways that we can signal to another person: “I see you.” “You matter.”
  • Life events. Inquiring about important events in people’s lives. These include birthdays, anniversaries and important holidays. You can record the dates in your calendar – then, when an important date arrives, take a moment to acknowledge the person by sending a card, email or text.
  • Feedback and affirmation. Take time to give other people feedback (positive or otherwise). But remember, for feedback to be effective, it needs to be specific and genuine. It’s also important that you have enough of a relationship with the other person that they will be open to receiving what you have to say.

3. Non-biased decision-making. In the Bias and Belonging training sessions conducted by the ITI, instructors offer several tools to assist with non-biased decision-making. These tools include the use of mental scripts. A simple mental script goes like this:

What if I’m wrong, and what’s happening in this situation is not (what I think it is)? But, instead, it’s (something else).

For example, what if the reason why the apprentice has been late three days in a row has nothing to do with a lack of work ethic? Instead, maybe the person is homeless and sleeping in their car.

Mental scripts invite us to pause and challenge our assumptions before making a decision.

4. Courageous conversations. BE4ALL leaders regularly practice courageous conversations. A courageous conversation is an exchange between two people. Usually, the conversation is initiated in one of two situations: a) when we feel that we have been wronged by another person and/or; b) when we have done or said something (real or perceived) to wrong another person.

In a recent article, we laid out the seven “As” of a courageous conversation.

But there are two that are foundational for every leader. They are

  • Anchoring: Preparing yourself — mentally and emotionally — before the conversation. This provides a reserve of energy to tap into for what can be a long and uncomfortable process. Preparation may include listening to music or going for a walk or run.
  • Acknowledging: Share with the person ways that you may have contributed to the problem or tension. To do this, simply say: “I want to acknowledge that, at times, I can be (or I may have done) ______________. And this may have contributed to the problem or tension we have.

The above practice is often referred to as looking in the mirror leadership versus looking out the window (where we blame and point fingers at others).

5. Remembrance and repair – the two “Rs” of history. Finally, the effective leader takes the time to understand the history of diverse groups. In BE4ALL Learning Journey sessions, we often talk about the two “Rs” of history — remembrance and repair. Remembrance is the practice of reflecting on the past, and looking for lessons that we can apply to the future. Repair is the practice of taking action — as individuals or through our organizations — to repair any harm caused by the past, and to ensure that the past does not repeat itself.

One of the easiest ways to practice remembrance is by visiting museums, either in person or virtually. Below are several resources — each with virtual exhibitions, teaching resources and more that can be accessed via each resource’s website — that leaders can use to support their practice work. Do not just “visit” the exhibits once. Instead, make it a ritual.

The exhibits and resources are:

National Museum of the American Indian (NMAI). The NMAI collects and preserves the world’s most expansive collections of Native artifacts and is committed to serving the greater public as an honest and thoughtful conduit to Native cultures — present and past — in all their richness, depth and diversity.

Asian Pacific American Center (APAC). Bringing history, art and culture to you through innovative museum experiences and digital initiatives with the goal of enriching the American story with the voices of Asian Pacific Americans.

LGBTQ+ History. Resources curated by the Smithsonian with LGBTQ+ connections, including archival collections, videos and online exhibits.

National Museum of African American History and Culture (NMAAHC). Devoted exclusively to the documentation of African American life, history and culture.

American Women’s History Museum. Decades in the making, the American Women’s History Museum’s physical location is not yet complete. With a digital-first mission and focus, the online museum amplifies a diversity of women’s voices, highlighting contributions women have made to America’s most defining moments.

Museum of the American Latino. Currently being built to recognize the accomplishments, history and culture of Latino communities.

United States Holocaust Memorial Museum. A living memorial to the Holocaust, the United States Holocaust Memorial Museum inspires citizens and leaders world-wide to confront hatred, prevent genocide and promote human dignity.