Norfolk Southern has launched a new advertising program that will debut on CNN and Fox television. It follows the announcement by Union Pacific last week of a new UP advertising effort to reach potential rail customers and rail investors.
The NS ad, according to the railroad, sends the message that rail supports the American economy and brings a world of opportunity and benefits to its customers and communities.
The ad reflects the fact that “NS is the backbone of an integrated logistics system that makes modern life possible,” said NS CEO Wick Moorman. “We have extraordinary abilities to offer in terms of service, safety, economy, sustainability, and the ways in which we connect the businesses and people who depend on us.”
Related News
- FRA Permits Self-Driving Freight Test Despite Warnings from SMART-TD
- The East Palestine Disaster Turns Two: SMART-TD Demands Action
- Riders resist driverless technologies in Chicagoland
- Union Pacific’s leasing scheme to cost jobs in Eugene, Oregon
- Ready For a Change, Connecticut Southern Railroad Joins SMART-TD
- In Memoriam: Dan Bonawitz, A Tireless Advocate for Workers’ Rights and Union Brotherhood
- Dining car stewards vote for a better future
- Railroad discipline increases – DIPP can see you through
- Longtime ally of union workers elected minority leader of Railroads, Pipelines, and Hazardous Material Subcommittee
- FRA Administrator Amit Bose Honored as He Steps Down