BE4ALL launches standalone website to meet members’ needs, strengthen union

On August 1, 2024, Belonging and Excellence for All (BE4ALL) launched its brand-new standalone website, beforall.org — fulfilling a need the BE4ALL Committee had heard numerous times from SMART members and signatory contractors, and providing visitors with a one-stop shop for information, resources and more.

“Our duty as a union is to represent our members – to ensure they are protected and safe, from the job to the union hall,” said SMART General President Michael Coleman. “The new BE4ALL website expands our ability to provide welcoming, inclusive environments for all members of the unionized sheet metal industry, providing our members with needed information, resources and avenues for officers to protect their well-being.”

Launched in 2021, BE4ALL is a joint effort of SMART, SMACNA and the International Training Institute (ITI), created to ensure that all current and future members of the unionized sheet metal industry experience welcoming, belonging and inclusion. By better recruiting and retaining SMART members from all backgrounds, BE4ALL aims to grow and strengthen our union – both today and well into the future.

The new BE4ALL website is part and parcel of that goal. In the past, SMART members and officers noted that information about the initiative felt scattered, and resources were difficult to track down. The BE4ALL website stores information about BE4ALL, progress updates, frequently asked questions and much more in one place; in addition, past BE4ALL resources can be easily accessed by visitors, including Toolbox Talks (many available in Spanish), recorded BE4ALL Learning Journeys and the BE4ALL Calendar, to name a few.

But that’s only the beginning. A BE4ALL Member Portal gives SMART members, local union and regional council officers and SMACNA contractors the ability to log into the website and access resources tailored specifically to them and their jobs, from Toolbox Talks on difficult conversations with coworkers to guidance on how to use the BE4ALL Rapid Response Protocol. Importantly, the website also provides the ability for members to submit Rapid Response Protocol complaints to their local union or regional council through a web form – offering a secure avenue for members to detail incidents of harassment, discrimination, hazing, bullying or other inappropriate behavior on the job or at a union event.

“We are strongest when every single member, no matter who they are or where they’re from, knows that they have a home in our union and in our industry,” Coleman concluded. “We will continue to use every tool at our disposal, including the new BE4ALL website, to create environments that foster welcoming and belonging as we move forward.”